Lilacs & Chai is a boutique travel company based in San Diego. As an affiliate of Embark Beyond, a Virtuoso agency we specialize in luxury travel experiences. We believe in a holistic approach to travel. We believe in crossing destinations off of your bucket list. We believe in giving back and leaving the world better than we found it. We value travel, hospitality and creating a beautiful life with lasting memories.   

Janelle grew up on Lilac Lane in a small-town in Southwestern Michigan and now resides in San Diego, California. A former hotelier with a passion for luxury travel and for helping her clients achieve their travel dreams. She enjoys getting to know each of her clients’ individual travel styles and prides herself in being their “personal shopper” of all things luxury travel. Her father from Rwanda and mother of Swedish descent has given Janelle a global perspective from an early age. She spent a year in Argentina during college and speaks Spanish. A warm cup of dirty chai tea latte with almond milk gives her so much joy and of course the smell of lilacs in springtime. Scouting out luxury destinations and experiences for her clients is a labor of love. Creating a travel company is her dream come true.

“The biggest adventure you can take is to live the life of your dreams.” — Oprah Winfrey


Welcome, friend! I'm Janelle!

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Lilacs & Chai Preferred Partners & Benefits 

To ensure the ultimate in exclusivity for Lilacs & Chai travelers, we have some amazing preferred partners that will surprise and delight. Our professional relationships with some of the best hotels, tour companies, cruise lines, private homes or villas, private jets and exclusive access to VIP events all provide personalized attention for you as a traveler.

Lilacs & Chai travelers can take advantage of some of our hotel benefits that include room upgrades, complimentary daily breakfast, $100 credit for hotel amenities, early check-in, late check-out and so much more.

"Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Catch the trade winds in your sails. Explore. Dream. Discover."

- Mark Twain